PR and Virtual Worlds
I disagree, however, with the assessment that SL is a “barren wasteland” or dying. What is dying is the hype that generated a lot of curious one-time visitors last year. Only people who are inexperienced in virtual worlds would measure their effectiveness on the amount of traffic. That is the equivalent of counting page hits on a web site. No one can experience the potential of virtual worlds by dropping in once or twice for two hours and assuming they have seen enough.